Privacy Policy

Last updated: October 2026

Velvetova ("we", "our", "us") respects your privacy. This policy explains what personal data we collect, why, and your rights under the EU General Data Protection Regulation (GDPR), the UK GDPR, and US state privacy laws including the California Consumer Privacy Act (CCPA/CPRA).

Data controller

Velvetova, velvetova.com — contact: umerriaz80844@gmail.com for any privacy request.

Data we collect

Order data: name, email, shipping address, phone number, payment details (processed securely by our payment providers — we never store full card numbers).
Account & support data: messages you send us.
Technical data: IP address, device and browser type, pages visited, approximate location, via cookies and analytics.

Lawful bases (EU/UK)

We process your data to perform our contract with you (fulfil your order), to comply with legal obligations (tax, accounting), and on the basis of our legitimate interests (fraud prevention, improving the store) or your consent (marketing emails, non-essential cookies).

How we use your data

Process, ship and support your orders
Communicate about orders, shipping and returns
Improve our products and store experience
Marketing emails only if you opt in — unsubscribe anytime with one click

Sharing

We share data only with services needed to run the store (payment processors, shipping carriers, analytics providers). We never sell your personal information.

International transfers

Your data may be processed outside your country (including the EU/UK and USA). Where required, we use appropriate safeguards such as Standard Contractual Clauses.

Your rights (EU/UK — GDPR)

You have the right to access, rectify, erase, restrict or port your data, to object to processing, and to withdraw consent at any time. You may also lodge a complaint with your national data protection authority.

Your rights (California / US states)

You have the right to know what personal information we collect, to request deletion and correction, and to opt out of any sale or sharing of personal information. We do not discriminate against you for exercising these rights. To opt out of sale/sharing, email us at umerriaz80844@gmail.com with the subject "Do Not Sell My Info".

Retention & security

We keep order data as long as needed for the purposes above and legal obligations, then delete or anonymize it. We use industry-standard security measures to protect your data.

Cookies

We use essential cookies to run checkout and optional analytics/marketing cookies with your consent. Manage cookies in your browser settings; checkout may not work without essential cookies.